Survey of shoppers’ travel habits in Gembloux

Mission objectives

To analyse the travel patterns of customers at shops in Gembloux town centre and the station district, with a view to informing the management of the town’s public spaces and enhancing the town’s vibrancy and commercial appeal.

Achievements and impact

• Conducted 1,100 surveys, comprising 800 face-to-face interviews with customers in the town centre and the station area, 220 online surveys with residents of neighbouring villages, and 80 face-to-face interviews with shopkeepers in the town centre and the station area.
• Compilation of raw results and cross-referencing of data to identify, for each target audience, their travel habits, frequency of visits and amounts spent.
• Identification of the most effective improvements to public spaces for increasing the frequency of visits by users who generate the highest levels of spending in local shops.
• Identification of other measures to better attract the various target audiences identified.